Free shipping on orders over $35

September 18, 2020

OUR COMPANY EXISTS TO RESTORE THE GOD-GIVEN DIGNITY IN EACH PERSON

Every person you lock eyes with has dignity in them. When your gaze meets theirs, can you see it? If you look hard enough or long enough, you will be able to see the beauty that is dignity in a person.

For some people, the cycles of poverty and slavery in this world have buried that dignity. Past experiences have told them to camouflage and guard the part of their inner being that knows they are worth it. They matter. They are not less. Others who have claimed power over them have stripped away their God-given dignity. When a person believes the lie that they are powerless and insignificant, the cycles of poverty and slavery will be allowed to continue. We are determined to break those chains. And it starts with each person having the self-respect and belief that they are capable and worth it.

EMPLOYING LOCALS

Our business employs locals. Many locals. Each employee represents a family. If we are employing over 100 people and sourcing coconuts from 150 farmers at each plant, then we are affecting the lives of over 1,000 people in that community. In communities with high unemployment rates, that can transform everything.

WE DON'T GIVE HANDOUTS

There certainly are times and places for handouts. Handouts are not bad, but they can take away somethings from a person as they give something else. A handout provides temporary relief, but there is a bigger problem looming. A handout can create unhealthy dependency. A handout can take away a person's dignity. Giving someone a job says, "You are worth the time and effort to train and empower. You are capable. You can provide for your loved ones. You matter."

Handouts don't bring hope for the future.

PEOPLE OVER PROFITS

We believe that people are more important than profits. We will produce the best products on the market using the best methods possible. We will sustain our business through profits. We will be profitable for the sake of the community - in order to stay there. To be out there. To support jobs. To break chains of poverty and slavery.

Our name is not a cute marketing tool. It's who we are. We bring jobs. We believe in people. We restore dignity.





Additional Blog Posts

Lessons We Learn From History
Lessons We Learn From History

February 15, 2022

117 billion. This is the estimate of people who lived since the beginning of time. That’s a lot! Imagine the history, the events, and stories all these people could tell. And with the wealth of knowledge that has been passed on from generation to generation, it’s quite puzzling how history still tends to repeat itself - especially with oppression and injustice. Though in different forms, it is found in every era.

Continue Reading

Celebrating National Oatmeal Month
Celebrating National Oatmeal Month

January 28, 2022

In an effort to be a good Dad, I made my kids eat oatmeal when they were little. I was so proud of myself - but it didn’t last long. Once they discovered other breakfast foods, it was over. I wanted to dig in my heels, but the problem is oatmeal is bland and boring. Even the mascot is an old man with a wig! Pretty soon, even the mention of oatmeal and my kids think they are being punished. 

Continue Reading

You Don’t Need Superpowers to Stop Slavery & Trafficking
You Don’t Need Superpowers to Stop Slavery & Trafficking

January 12, 2022

I used to think that Hawkeye was a terrible Avenger. How is this guy with no superpowers going to last one minute against a villain with super human abilities, let alone help fight. Thanks to the new series, he has come to be my favorite because I can relate to him. No flying, no super speed, and no super strength. He's simply a guy who mastered skills to solve the world’s problems (yes, and he has a few cool trick arrows). 

Continue Reading